Let’s talk about Amazon listings. There are a few terms you’ll need to understand to get started: ASIN- Amazon Standard Identification Number. It’s a unique code created when a new product is added to the Amazon Catalog. It’s basically Amazons version of a UPC. Variations- this is used as a blanket term for child listings … Continue reading Parent, Child, and Orphan ASINs- What’s the difference?
While doing some one on one coaching for a friend I came across a number of issues that weren't big enough to include in one of my courses but would be nice to have explained. It's hard to strike a balance between including all the useful information and overwhelming people with random little facts that … Continue reading FAQ: What if it’s not quite an orphan? Recognizing mini families on Amazon
Variation Themes are Amazons way to organize/sort child listing under a parent. Variation Themes are preset by Amazon based on category. Depending on the category your listings are in you'll see the different types. For Apparel categories you have three main ones:Color and Size, Color, Size. For Groceries you have Flavor, Size, sometimes multi packs … Continue reading What is a Variation Theme?
This post is pretty basic but from talking to people who are new or unfamiliar with the Amazon catalog it’s a common misunderstanding. So hopefully all the beginners out there will find this helpful! I’ve been doing some one-on-one training for a friend and I was having a lot of trouble explaining basic listing relationships, … Continue reading Understanding the Amazon Catalog and FBA listings
If you’re going to create a listing whether it’s a variation or a whole parent with multiple variations listed under it, there’s one thing you should always do before you get started. Always take pictures of the UPC/barcode on the tag, the front and back of the product with the tags visible. The UPC pictures … Continue reading FAQ: I’m creating a listing and someone is already using this UPC on Amazon, what now?
Once you are done uploading your templates ALWAYS check the Amazon page to see if the desired changes have gone into effect. They say it can take up to 24 hours but in my experience if you can’t see the changes within 15 minutes at most, they aren’t going to happen. Within minutes of your … Continue reading FAQ: Successful template uploads don’t always mean you’re done
Last Thursday I released a new course on creating listings in bulk through a template upload. You can find it here! Let’s talk about listing creation and see if this method is right for you. There are three different ways to create listings The add product interface in SC. This is easy, and it works … Continue reading NEW COURSE: Creating Listings in Bulk through Flat File Template Uploads
This is probably- no, DEFINITELY the most frustrating problem I encountered when I was new to fixing orphans. Here’s how it usually goes: You found a good parent for your orphan listing, you filled everything out in the Variation Wizard, downloaded a template, it looked great. You check it, no errors- Upload: Successful. You check … Continue reading FAQ: Why is my template upload creating a new parent?